5 Methods for Using a Pinterest for Business Account

If you’re a business and not on Pinterest, you’re missing an opportunity to draw in new audience members each day.

As of January this year, Pinterest draws in over 150 million users each month with 70 million of them being within the US alone.  There are over 50 billion (yes, billion –Dr. Evil voice) pins and over 1 billion Pinterest boards are showcasing those pins.  Over 80% of Pinterest users are women, though men are signing up at a fastly growing rate (about 40% of all new accounts sign-ups). Oh, and Millenials are using Pinterest as much as Instagram and Facebook.

So, based on numbers alone, you can see that Pinterest gets a lot of attention and is a wonderful way to promote your business or service to a large and diverse audience.

If your business is not on Pinterest yet, you may be wondering what some of the benefits are for building a presence on the site.

Some background on what Pinterest is.  Pinterest is unlike other social media sites in that it is a search engine and it offers a real-time engagement experience whether it is for learning more about services, retail goods, or picking up butter for a famous cookie dough recipe.  It seems that there isn’t much you can’t search for on Pinterest and that means increased traffic and conversions for your inbound marketing approach.

So, here are 5 methods for using a Pinterest for Business account

  1. Create great pins and the strategy to build with them.   Do you want to drive your website traffic?  Increase your sales conversion?  Increase meaningful engagement with your customer base?  Pinterest for business can help you reach these goals through the use of compelling graphics, use of rich pins, and promotion.  Pins that get noticed include warm colors, specific sizes, text overlays, and detailed descriptions.  Using tools like Canva, PicMonkey, and Photoshop can help you to create beautiful pins.  My Pinterest VA and Management packages can help you create pins as well as the strategy to go with them.  Get in touch!
  2. Be a pinning socialite.  If you haven’t already, install a Pin It! Button on your website so that your visitors can easily pin or save every image on your site or blog.  You can also install a “Follow Me on Pinterest” widget to gain new followers and acquire a new place to creatively (and frequently) engage with your audience.  Another great way to flex the pinning social life muscles is to promote other pinners to increase visibility and engagement for your brand.  You can promote by tagging pinners within your pin descriptions.
  3. Give away some content!  Do you have an eBook, podcast, or blog post you think would be particularly perfect for your target audience?  Provide a link to this item in your pin description to give people viewing them a place to go to get more content and information about your business or service.
  4. Showcase your multimedia in a pin. Interactive pins are hot right now, so if your business or service has a helpful podcast, demo, or tutorial to engage your audience with – add it to a pin.
  5. Use feedback to your advantage.  Once you have verified your website to your Pinterest business account, you can begin to utilize your the analytics feature.  With the data you retrieve off of this built-in tool, you can see the bigger picture of how Pinterest is working for you.  The information you can gather from Pinterest analytics will bring everything full circle as being “in the know” will help mold your ongoing growth strategy.

There are loads of other ways that Pinterest for business can assist in growing your brand, but just trying on these five steps will help you to incorporate Pinterest into your overall marketing effort.

Do you use Pinterest for business?  What benefit or features do you receive from Pinterest that have helped you to grow your brand?

 

3 Reasons Wellness Brands Should Be On Pinterest

Were you one of those people who made vision boards before the Internet was at your fingertips?  I was a fan of vision boards, but I used to call them ‘passion collages.’  Which, to be fair, isn’t that inaccurate of a name for what would essentially be what we today create for ourselves with Pinterest.

No matter what draws you to use Pinterest, I can guarantee you that the boards and pins you are establishing and sharing all have something in common; Pinterest boards and pins are all filled with things that you desire for your future.

Whether you are looking to make a particular recipe for dinner tonight or how to make your curtains, Pinterest is the place for making plans and finding ways to put them into action.  So, it is no surprise that Pinterest is the perfect marketing tool for the wellness community.

As of February 2017, 84% of millennial Pinterest users are searching the site for discovering information about health and fitness.

And out of that number, the total number of all people using Pinterest for health and fitness related information is 64%.

So, with over half of its total users regularly searching for health and fitness related information, if you’re not using Pinterest to grow your wellness brand, you are missing out.

Three reasons wellness brands should be on Pinterest

  1.  You can easily find people with similar interests to engage with your brand.   If great workouts, healthy recipes, and sound life advice are what you have to offer, Pinterest is the place where you can share your authentic brand story through beautiful graphics, photos, and inspiring text.  Especially using rich pins to give users a quick, eye-catching way to engage with your content and improve their health.
  2. Additional traffic to your blog or website.  When a person finds an engaging pin, they will likely add it to a board — and most of the time — visit the source (website or blog) directly for even more inspiration.  If one of your goals is to grow your business and email list, sharing stunning and engaging graphics about your content on Pinterest will help you reach your goals.  Because when it comes to driving traffic via social sites, Pinterest has others beat through creating curated lifestyle content.
  3. Pinterest keeps you up to date on important trends.  By engaging with people who follow you (and those whom you follow), you get to step inside their mind and see what they are interested in right now.  By finding out what’s hot right now in other categories on Pinterest, you can find ways to integrate those trends into your wellness brand’s content.

There are many reasons why Pinterest is a fantastic tool for wellness brands to utilize, but these are the three that I find to be the most important for beginners just learning how to make the most of the social media marketing available.

Interested in building a Pinterest strategy for your health, fitness, or wellness brand?  If so, email me about pintegratedmarketing@gmail.com or check out my page for more information on my services.  Your content deserves to be seen and I want to help you share it with as many people as possible.

3 reasons wellness brands should be using Pinterest

 

The Best Daily Pinterest Categories

Social media algorithms can be the bane of any online brands existence.  That’s why it is essential to be in the know when it comes to the days, times, and topics you choose to represent your content.

We all know that content doesn’t promote itself, right?  Once we hit the publish or post button, it’s not as if the content authorities magically find us.  We have to promote ourselves and often,

When it comes to Pinterest, it’s not just about when you pin your content it’s which content you post when you post it.  

Depending on your brand, you can curate or create content to contribute something relevant to the category which gets the most attention on any given day of the week.

The best daily Pinterest categories

Monday:  Monday’ are all about motivation on social media and Pinterest is no exception.  People consider Monday a ‘fresh start’ or ‘clean slate,’ therefore it makes perfect sense that Fitness and Health are the most popular categories to post on a Monday.

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Photo: PictureQuotes.com

Tuesday:  Tech gadgets are where it’s at on Tuesdays.  From ‘hacks’ to ‘apps,’ this is the day to pin and re-pin all the latest trends in technology.

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Photo: Wix.com

Wednesday:  By the middle of the week, people need a boost to get them through to the weekend.  Wednesday is the best day for posting inspirational quote pins.  Makes sense, right?  I know that Deepak Chopra has gotten me through some rough patches.  Are you a coach?  Wednesday is a great day to pin a great quote into your personal development content.

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Photo: Pinterest

Thursday:  Fashion is the most popular pinning category on Thursdays.  Quick tip:  People browsing style pins are likely to look during the afternoon between 2-4 pm (EST)

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Photo: Pinterest

Friday:  TGIF day is the best day for posting funny GIFS and memes.  People are getting ready for the weekend and in a lighter mood, so if you’ve found some fun things or created something GIF or meme-worthy, you should pin it on Friday to get the best return.

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Photo: Pinterest

Saturday:  The first day of weekend ‘freedom’ is the best day for Travel pins.  If you’re dreaming of a getaway, Saturday is the best day for checking out fresh wanderlust content.

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Photo: Pinterest

Sunday:  Sunday is a big day for food and crafting.  I love getting weekly dinner ideas on Pinterest — most people need a little inspiration when it comes to being prepared to eat well during the week.

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Photo: Pinterest

Source for this article.

What are your favorite days to pin?

5 Pinterest Keyword Placement Tips

Keyword.  Remember when that wasn’t a word that resonated with many of us?

I may be aging myself right now by asking this question.  No, in fact, I know I am aging myself by asking this question.

As a brand, your online presence now likely supersedes your in-person presence.  Making yourself stand out in the crowd (and it’s a big group) is no longer just contingent on your professional demeanor and beautiful store front.

Online success means fully understanding your audience and knowing the keywords to connect what you have to offer directly to your base.

When it comes to Pinterest, keyword placement makes a big difference when it comes to connecting brands to a larger audience.

5 Pinterest keyword placement tips

  1.  Your Pinterest Business name.  By putting your keywords in with your business name, it helps Pinterest determine what your niche is and how to searches directly to your boards and pins.  For example, if you have a gluten free cooking business and it’s called “Flourless Confections,” you would want to place your business name:  ‘Gluten Free Bakery – Flourless Confections.’
    5-places-for-pinterest-keywords
  2.  Profile URL.  If you’re not already fairly well established on Google, you might consider changing your Pinterest profile URL to include the main keyword which represents your brand.  For example, if you’re a wellness professional, you would want to add that keyword if it will fit (limited character numbers).  For example, Wellness Bakery’s business name and URL include the keywords ‘wellness’ and ‘bakery’ – which enables them to connect with relevant searchers.
  3.  Board names.  If you’re using Pinterest for fun, it’s fine to have board names like, “Things I want to buy when I win the lottery” but when you’re a brand, board names should include relevant keywords.  For example, if your board is for fitness, you should assign it a keyword reflecting this.
    5-places-for-pinterest-keywords

    Photo: Pinterest

     

  4. Your pin descriptions.  What you type in the description tab of your pins is critical in helping Pinterest searchers connect with your content.  If you are a food blogger, you will want to use keywords relevant to cooking, baking, and other associated descriptions, to connect with your target audience.  For example, Running with Spoons recipe for ‘Flourless Chocolate Zucchini Muffins’ and the description for the pin:
    5-places-for-pinterest-keywords

    Photo: Pinterest

     

  5. Pin image text.  When creating pinnable texts within your content, consider the added power of including the keyword within the image text.  When you include the keyword within the image text, you are showing your potential audience what the pin is all about.  People have short attention spans and like to be able to make quick decisions – if they can see what your pin is about, they are likely to pin, repin, or like your brand’s pins.
    5-places-for-pinterest-keywords

    Photo: Pinterest

With these five Pinterest keyword placement tips, you can begin to improve your power to promote your brand and grow your conversion rates.