HOW NEW BRANDS GROW USING PINTEREST

It’s tough being the new kid.  Starting from the bottom, like Drake sings.

In the vast cyber sea that we call the Internet, it can seem overwhelming to carve a niche for yourself or your brand online.

I’m not going to lie, it takes hard work, and I am still living that reality now.

Not only is it overwhelming to start a blog or business, but it can seem near impossible to not compare your day one to another person’s year four.

But I’m here to tell you not to quit before you’ve even started.   Today, I’m going to talk about how you can use Pinterest to grow your brand or business and not only gain an audience but also foster authority within your niche.

Here are three ways you can start to build authority and grow your brand or business with Pinterest!

  1. Tell your story.  We all have a tale to tell which is unique to us.  Despite appearances in the political world at the moment, transparency has never been a more efficient way to engage people.  Sharing your story (struggles and all) is a fantastic way to establish credibility while also creating a personal connection with your Pinterest audience.If you’re a new brand or business, you can use Pinterest to increase your brand authority and position yourself as an authority by creating educational boards filled with information that will support your product or service as well as showcase your brand’s authority.An example of a brand that created promotional and educational content to promote their products is Hungry Girl and her board “HG Survival Guides,” which provides information on how to keep your diet in check while eating on the go.
    how to grow your brand on pinterest

    Photo: Pinterest

    TIP:  Repinning stories which are relevant to your brand will also add value to your audience as well as foster trust that will help convert well for you in the form of traffic/sales/etc.

  2. Inspire your audience.  What kinds of images do you like to share?  Captivating? Colorful?  Using great pictures and graphics that will inspire your brand’s visual story and you’ll be on your way to success!  When you use Pinterest as part of your brand’s marketing strategy, you are partnering up with the Pinterest community to make life better for your audience through Pinning the content your followers crave.

    Daily Burn
     is an excellent example of a fitness brand that creates and collaborates content to inspire their audience by creating boards for fitness apparel, nutritious recipes, and tech for people who like to keep fit and healthy.

    how to grow your brand on pinterest

    Photo: Pinterest

     

  3. Grow your inbound traffic and email list.  As I mentioned in my last post, Pinterest in not a social media app; it is a search engine.  As Pinterest is a search engine, it has been proven to drive more traffic to your website than social media apps (except Facebook.)Using great images is a big part of Pinterest success, but so is the information you share on your Pins.  The more information you share, the more useful the Pin will be to your audience and the more useful it is to your audience the more likely they are to share it with others.  Pin images don’t have to be professional to be helpful to others.Many fitness and food pins can become top performers because of the information the graphic has to offer other users.  The more Pins shares, the more likely others are to share your information and click on through to your website to learn more about your brand.For example, this Rich Pin from Divas Run For Bling, it uses simple lines and colors but offers fantastic content for anyone looking to get design a great workout in no time.  It received many repins and also appears on the first-page search for HIIT workouts.
    how to grow your brand on pinterest

    Photo: Pinterest

    By paying attention to your Pinterest Analytics metrics, you can find out what content you are sharing is performing the best.  Knowing what works will enable you to continue to share more of what your audience is looking for, display your authority, and escalate your brand’s organic growth.

how to grow your brand on pinterest

How has Pinterest helped your brand to grow?  If you’re looking for help with your Pinterest Business account, I’d love to help!  Email me for more information or visit my services page.

UNDERSTANDING YOUR PINTEREST PROFILE ANALYTICS

So, you’ve set up your Pinterest Business account and are actively pinning, creating boards, and sharing content.  It’s been a week (or three), and now, you want to know how you’re efforts are paying off, right?

Knowing and understanding your Pinterest analytics gives you valuable insight and guidance.

There are three types of Pinterest analytics, but today we will be going over Pinterest profile analytics.  

There are four sections to your Pinterest profile analytics metrics.

  • Impressions
  • Shares (Repins)
  • Clicks
  • All-Time

Impressions:  An impression is the number of times a Pin from your profile appears on Pinterest home feeds, category feeds, and searches.  Your average monthly viewers are the number of times anyone has seen your Pin from their home feed.

How does understanding your impressions analytics enable you to make improvements to your Pinterest performance?

The Pins that have the most impressions represent the things that people are regularly searching.  Knowing which pins and their categories can help you to save and share similar Pins, which will, in turn, help you to grow your reach on Pinterest and convert a larger audience.

Shares (Repins):  The number of times a person saves your Pins to their boards.

How does understanding your shares analytics enable you to make improvements to your Pinterest performance?

When you can see which Pins are being saved and shared the most, you can determine what your audience finds most interesting about your boards and content.  Knowing which Pins perform best can help you understand how to post similar relevant content from your blog or website as well as what to share with others to keep your audience coming back.

Clicks:  The number of clicks Pins on your profile receive.

How can understanding your clicks analytics help you make improvements to your Pinterest performance?

By knowing which of your Pins receive the most clicks, you can determine which content other people want to learn more.   Again, when you know which content is performing the best, you can curate similar content from others as well as cater your content to serve the demands of your audience.

All-time:  The all-time analytics page includes several aspects of your metrics including:

  • The most saved Pin on your page since the beginning of your Pinterest account.
  • Pins which performed best in search, or, Pins which rank high in searches.
  • Pins which have the most meaningful engagement; using a combination of data based on likes, comments, sends shares, etc.

How can understanding your all-time analytics help you make improvements to your Pinterest performance?

Looking at the “big picture” of which Pins have performed best from the start of your Pinterest account can help you to improve the quality of your pins including improved descriptions with high-quality keywords, the use of Rich Pins and providing strong links to the content you’re looking to share.

How to understand your Pinterest Profile Analytics

Have you checked out your Pinterest Profile Analytics information lately?  Where can you make some improvements?  What is working for your right now?

Need help managing your Pinterest Business account?  I can help!  Drop me an email, and I will let you know how I can help you improve your Pinterest analytics!

Sources used for this article.