So, you’ve set up your Pinterest Business account and are actively pinning, creating boards, and sharing content. It’s been a week (or three), and now, you want to know how you’re efforts are paying off, right?
Knowing and understanding your Pinterest analytics gives you valuable insight and guidance.
There are three types of Pinterest analytics, but today we will be going over Pinterest profile analytics.
There are four sections to your Pinterest profile analytics metrics.
- Shares (Repins)
Impressions: An impression is the number of times a Pin from your profile appears on Pinterest home feeds, category feeds, and searches. Your average monthly viewers are the number of times anyone has seen your Pin from their home feed.
How does understanding your impressions analytics enable you to make improvements to your Pinterest performance?
The Pins that have the most impressions represent the things that people are regularly searching. Knowing which pins and their categories can help you to save and share similar Pins, which will, in turn, help you to grow your reach on Pinterest and convert a larger audience.
Shares (Repins): The number of times a person saves your Pins to their boards.
How does understanding your shares analytics enable you to make improvements to your Pinterest performance?
When you can see which Pins are being saved and shared the most, you can determine what your audience finds most interesting about your boards and content. Knowing which Pins perform best can help you understand how to post similar relevant content from your blog or website as well as what to share with others to keep your audience coming back.
Clicks: The number of clicks Pins on your profile receive.
How can understanding your clicks analytics help you make improvements to your Pinterest performance?
By knowing which of your Pins receive the most clicks, you can determine which content other people want to learn more. Again, when you know which content is performing the best, you can curate similar content from others as well as cater your content to serve the demands of your audience.
All-time: The all-time analytics page includes several aspects of your metrics including:
- The most saved Pin on your page since the beginning of your Pinterest account.
- Pins which performed best in search, or, Pins which rank high in searches.
- Pins which have the most meaningful engagement; using a combination of data based on likes, comments, sends shares, etc.
How can understanding your all-time analytics help you make improvements to your Pinterest performance?
Looking at the “big picture” of which Pins have performed best from the start of your Pinterest account can help you to improve the quality of your pins including improved descriptions with high-quality keywords, the use of Rich Pins and providing strong links to the content you’re looking to share.
Have you checked out your Pinterest Profile Analytics information lately? Where can you make some improvements? What is working for your right now?
Need help managing your Pinterest Business account? I can help! Drop me an email, and I will let you know how I can help you improve your Pinterest analytics!
Sources used for this article.