Keyword. Remember when that wasn’t a word that resonated with many of us?
I may be aging myself right now by asking this question. No, in fact, I know I am aging myself by asking this question.
As a brand, your online presence now likely supersedes your in-person presence. Making yourself stand out in the crowd (and it’s a big group) is no longer just contingent on your professional demeanor and beautiful store front.
Online success means fully understanding your audience and knowing the keywords to connect what you have to offer directly to your base.
When it comes to Pinterest, keyword placement makes a big difference when it comes to connecting brands to a larger audience.
5 Pinterest keyword placement tips
- Your Pinterest Business name. By putting your keywords in with your business name, it helps Pinterest determine what your niche is and how to searches directly to your boards and pins. For example, if you have a gluten free cooking business and it’s called “Flourless Confections,” you would want to place your business name: ‘Gluten Free Bakery – Flourless Confections.’
- Profile URL. If you’re not already fairly well established on Google, you might consider changing your Pinterest profile URL to include the main keyword which represents your brand. For example, if you’re a wellness professional, you would want to add that keyword if it will fit (limited character numbers). For example, Wellness Bakery’s business name and URL include the keywords ‘wellness’ and ‘bakery’ – which enables them to connect with relevant searchers.
- Board names. If you’re using Pinterest for fun, it’s fine to have board names like, “Things I want to buy when I win the lottery” but when you’re a brand, board names should include relevant keywords. For example, if your board is for fitness, you should assign it a keyword reflecting this.
- Your pin descriptions. What you type in the description tab of your pins is critical in helping Pinterest searchers connect with your content. If you are a food blogger, you will want to use keywords relevant to cooking, baking, and other associated descriptions, to connect with your target audience. For example, Running with Spoons recipe for ‘Flourless Chocolate Zucchini Muffins’ and the description for the pin:
- Pin image text. When creating pinnable texts within your content, consider the added power of including the keyword within the image text. When you include the keyword within the image text, you are showing your potential audience what the pin is all about. People have short attention spans and like to be able to make quick decisions – if they can see what your pin is about, they are likely to pin, repin, or like your brand’s pins.
With these five Pinterest keyword placement tips, you can begin to improve your power to promote your brand and grow your conversion rates.