If you’re a business and not on Pinterest, you’re missing an opportunity to draw in new audience members each day.
As of January this year, Pinterest draws in over 150 million users each month with 70 million of them being within the US alone. There are over 50 billion (yes, billion –Dr. Evil voice) pins and over 1 billion Pinterest boards are showcasing those pins. Over 80% of Pinterest users are women, though men are signing up at a fastly growing rate (about 40% of all new accounts sign-ups). Oh, and Millenials are using Pinterest as much as Instagram and Facebook.
So, based on numbers alone, you can see that Pinterest gets a lot of attention and is a wonderful way to promote your business or service to a large and diverse audience.
If your business is not on Pinterest yet, you may be wondering what some of the benefits are for building a presence on the site.
Some background on what Pinterest is. Pinterest is unlike other social media sites in that it is a search engine and it offers a real-time engagement experience whether it is for learning more about services, retail goods, or picking up butter for a famous cookie dough recipe. It seems that there isn’t much you can’t search for on Pinterest and that means increased traffic and conversions for your inbound marketing approach.
So, here are 5 methods for using a Pinterest for Business account
- Create great pins and the strategy to build with them. Do you want to drive your website traffic? Increase your sales conversion? Increase meaningful engagement with your customer base? Pinterest for business can help you reach these goals through the use of compelling graphics, use of rich pins, and promotion. Pins that get noticed include warm colors, specific sizes, text overlays, and detailed descriptions. Using tools like Canva, PicMonkey, and Photoshop can help you to create beautiful pins. My Pinterest VA and Management packages can help you create pins as well as the strategy to go with them. Get in touch!
- Be a pinning socialite. If you haven’t already, install a Pin It! Button on your website so that your visitors can easily pin or save every image on your site or blog. You can also install a “Follow Me on Pinterest” widget to gain new followers and acquire a new place to creatively (and frequently) engage with your audience. Another great way to flex the pinning social life muscles is to promote other pinners to increase visibility and engagement for your brand. You can promote by tagging pinners within your pin descriptions.
- Give away some content! Do you have an eBook, podcast, or blog post you think would be particularly perfect for your target audience? Provide a link to this item in your pin description to give people viewing them a place to go to get more content and information about your business or service.
- Showcase your multimedia in a pin. Interactive pins are hot right now, so if your business or service has a helpful podcast, demo, or tutorial to engage your audience with – add it to a pin.
- Use feedback to your advantage. Once you have verified your website to your Pinterest business account, you can begin to utilize your the analytics feature. With the data you retrieve off of this built-in tool, you can see the bigger picture of how Pinterest is working for you. The information you can gather from Pinterest analytics will bring everything full circle as being “in the know” will help mold your ongoing growth strategy.
There are loads of other ways that Pinterest for business can assist in growing your brand, but just trying on these five steps will help you to incorporate Pinterest into your overall marketing effort.
Do you use Pinterest for business? What benefit or features do you receive from Pinterest that have helped you to grow your brand?