Were you one of those people who made vision boards before the Internet was at your fingertips? I was a fan of vision boards, but I used to call them ‘passion collages.’ Which, to be fair, isn’t that inaccurate of a name for what would essentially be what we today create for ourselves with Pinterest.
No matter what draws you to use Pinterest, I can guarantee you that the boards and pins you are establishing and sharing all have something in common; Pinterest boards and pins are all filled with things that you desire for your future.
Whether you are looking to make a particular recipe for dinner tonight or how to make your curtains, Pinterest is the place for making plans and finding ways to put them into action. So, it is no surprise that Pinterest is the perfect marketing tool for the wellness community.
And out of that number, the total number of all people using Pinterest for health and fitness related information is 64%.
So, with over half of its total users regularly searching for health and fitness related information, if you’re not using Pinterest to grow your wellness brand, you are missing out.
Three reasons wellness brands should be on Pinterest
- You can easily find people with similar interests to engage with your brand. If great workouts, healthy recipes, and sound life advice are what you have to offer, Pinterest is the place where you can share your authentic brand story through beautiful graphics, photos, and inspiring text. Especially using rich pins to give users a quick, eye-catching way to engage with your content and improve their health.
- Additional traffic to your blog or website. When a person finds an engaging pin, they will likely add it to a board — and most of the time — visit the source (website or blog) directly for even more inspiration. If one of your goals is to grow your business and email list, sharing stunning and engaging graphics about your content on Pinterest will help you reach your goals. Because when it comes to driving traffic via social sites, Pinterest has others beat through creating curated lifestyle content.
- Pinterest keeps you up to date on important trends. By engaging with people who follow you (and those whom you follow), you get to step inside their mind and see what they are interested in right now. By finding out what’s hot right now in other categories on Pinterest, you can find ways to integrate those trends into your wellness brand’s content.
There are many reasons why Pinterest is a fantastic tool for wellness brands to utilize, but these are the three that I find to be the most important for beginners just learning how to make the most of the social media marketing available.
Interested in building a Pinterest strategy for your health, fitness, or wellness brand? If so, email me about firstname.lastname@example.org or check out my page for more information on my services. Your content deserves to be seen and I want to help you share it with as many people as possible.