You’ve done what you’re supposed to do, right?
You’ve written content? Check.
Social media/CTAs? Check.
Now what? The Internet is a vast black hole of content, to be honest. You can create the most compelling content there is and have the best stories to tell, but if you’ve got nobody interested in what you’re saying – you’ll be hearing crickets in the background.
Believe it or not, Pinterest is a great place to generate interest in your blog and content. If you’re a business with a blog (and if you are a business and you do not run a blog – you need to get on this right quick), you can use Pinterest to build and target your audience.
Did you know that Google ranks Pinterest pins? And Google is where your content can shine. So, by making an effort to optimize your pins, you are also optimizing your content for Google.
Did you also know that Pinterest holds approximately 41% of e-commerce traffic compared to other social media sites? This statistic displays, regarding conversion that Pinterest is an excellent place for businesses to grow and prosper.
In fact, over 88% of people who visit and engage with Pinterest are looking for something specific – and often are even more likely to be there ready to make a purchase.
Also worth noting, individuals looking to make purchases based on Pinterest’s influence are more likely, on average, to spend twice the amount of money versus a purchase influenced by Facebook.
So, if you’ve got something that the people want, you need to get it on Pinterest and get that content where the people are. One of the greatest things is that your content has a much longer shelf life on Pinterest than any other social media site – which is great news for bloggers and brands! When you post on Pinterest, you can get views, clicks, and repins for years after your post versus other sites where content can only stay fresh for days, hours, or even minutes!
Here are three tips for how you can use Pinterest to target the right people with your content (and keep them coming back!)
Three Ways To Target Your Blog Audience Using Pinterest
- Create a board specifically for your blog. You need to build a place to put all of your content in a one-stop-shop so that your audience can discover (and re-discover) all that you have to offer them. The best way to make the most out of your blog’s Pinterest board is to include specific, targeted keywords in the title. Keywords will help direct people searching for what you are aiming at them. For example, for fitness brand looking to engage people wanting to lose weight with workouts, it would help to target the keywords to your Pinterest page. For example, you could use keywords such as, “the best workouts for weight loss” or “effective workouts for fat loss” — whoever it is you’re looking to target. It’s straightforward. Well, keywords are straightforward and sophisticated at the same time. That’s social media marketing for you, though!
- Make your keywords count. One of the best hacks for getting the most targeted keywords for your pins is to plug keywords into the trending section of the Pinterest search bar to see what comes back at you. Unlike in real life, copying (or okay, emulating) what the popular people are doing on social media can work to your advantage. With over 175 million active users, it is easy to see why Pinterest is a place with great potential to be beneficial but also has the potential to dig you deeper into the content black hole if you don’t target your content to the best of your ability!
- Embrace your niche! Everybody’s got that something, they say. Niche blogging and branding is where things are at these days. In a sea of so many blogs offering the same categories of content, it is the time to shine for taking a particular chunk out of a genre and making it your own. Pinterest is a perfect place to carve out a niche. If you create an optimized, keyword rich board for a particular topic relevant to your genre/category, it is more likely to get searched for than one that has millions of boards on the same subject. For example, if you’re a health coaching brand that specializes in detoxes for people suffering from chronic pain, you will do well to make boards with pins targeted to those suffering from chronic pain. You can even niche down from there by creating entire boards for more specific body parts/ailments/etc.
It may seem impossible at times to stand out in the crowd online. And while this may be true, there are many people out there desperately looking to connect with content catered to their specific needs. If you’ve got something to offer, there are people out there seeking to read/view/share it — whatever it may be. You just have to know how to target those people are what to do once you’ve captured their attention.
But that is more for another post!
Are you a brand/blog looking to build your Pinterest presence and are not sure where to start? If so, I’d love to hear from you and help you build your audience and brand.