Three Ways To Target Your Blog Audience Using Pinterest

You’ve done what you’re supposed to do, right?

You’ve written content?  Check.

Keywords/SEO? Check.

Social media/CTAs? Check.

PUBLISH.

Now what?  The Internet is a vast black hole of content, to be honest.  You can create the most compelling content there is and have the best stories to tell, but if you’ve got nobody interested in what you’re saying – you’ll be hearing crickets in the background.

Believe it or not, Pinterest is a great place to generate interest in your blog and content.  If you’re a business with a blog (and if you are a business and you do not run a blog – you need to get on this right quick),  you can use Pinterest to build and target your audience.

Did you know that Google ranks Pinterest pins?  And Google is where your content can shine.  So, by making an effort to optimize your pins, you are also optimizing your content for Google.

Did you also know that Pinterest holds approximately 41% of e-commerce traffic compared to other social media sites?  This statistic displays, regarding conversion that Pinterest is an excellent place for businesses to grow and prosper.

In fact, over 88% of people who visit and engage with Pinterest are looking for something specific – and often are even more likely to be there ready to make a purchase.

Also worth noting, individuals looking to make purchases based on Pinterest’s influence are more likely, on average, to spend twice the amount of money versus a purchase influenced by Facebook.

So, if you’ve got something that the people want, you need to get it on Pinterest and get that content where the people are.  One of the greatest things is that your content has a much longer shelf life on Pinterest than any other social media site – which is great news for bloggers and brands!  When you post on Pinterest, you can get views, clicks, and repins for years after your post versus other sites where content can only stay fresh for days, hours, or even minutes!

Here are three tips for how you can use Pinterest to target the right people with your content (and keep them coming back!)

Three Ways To Target Your Blog Audience Using Pinterest

  1. Create a board specifically for your blog.  You need to build a place to put all of your content in a one-stop-shop so that your audience can discover (and re-discover) all that you have to offer them.  The best way to make the most out of your blog’s Pinterest board is to include specific, targeted keywords in the title.  Keywords will help direct people searching for what you are aiming at them.  For example, for fitness brand looking to engage people wanting to lose weight with workouts, it would help to target the keywords to your Pinterest page.  For example, you could use keywords such as, “the best workouts for weight loss” or “effective workouts for fat loss” — whoever it is you’re looking to target.  It’s straightforward.  Well, keywords are straightforward and sophisticated at the same time.  That’s social media marketing for you, though!
  2. Make your keywords count.  One of the best hacks for getting the most targeted keywords for your pins is to plug keywords into the trending section of the Pinterest search bar to see what comes back at you.  Unlike in real life, copying (or okay, emulating) what the popular people are doing on social media can work to your advantage.  With over 175 million active users, it is easy to see why Pinterest is a place with great potential to be beneficial but also has the potential to dig you deeper into the content black hole if you don’t target your content to the best of your ability!
  3. Embrace your niche!  Everybody’s got that something, they say.  Niche blogging and branding is where things are at these days.  In a sea of so many blogs offering the same categories of content, it is the time to shine for taking a particular chunk out of a genre and making it your own.  Pinterest is a perfect place to carve out a niche.  If you create an optimized, keyword rich board for a particular topic relevant to your genre/category, it is more likely to get searched for than one that has millions of boards on the same subject.  For example, if you’re a health coaching brand that specializes in detoxes for people suffering from chronic pain, you will do well to make boards with pins targeted to those suffering from chronic pain.  You can even niche down from there by creating entire boards for more specific body parts/ailments/etc.

It may seem impossible at times to stand out in the crowd online.  And while this may be true, there are many people out there desperately looking to connect with content catered to their specific needs.  If you’ve got something to offer, there are people out there seeking to read/view/share it — whatever it may be.  You just have to know how to target those people are what to do once you’ve captured their attention.

But that is more for another post!

Are you a brand/blog looking to build your Pinterest presence and are not sure where to start?  If so, I’d love to hear from you and help you build your audience and brand.

Check out my services or download my media kit for further information or email me at pintegratedmarketing@gmail.com to chat!

Happy pinning!

 

 

HOW NEW BRANDS GROW USING PINTEREST

It’s tough being the new kid.  Starting from the bottom, like Drake sings.

In the vast cyber sea that we call the Internet, it can seem overwhelming to carve a niche for yourself or your brand online.

I’m not going to lie, it takes hard work, and I am still living that reality now.

Not only is it overwhelming to start a blog or business, but it can seem near impossible to not compare your day one to another person’s year four.

But I’m here to tell you not to quit before you’ve even started.   Today, I’m going to talk about how you can use Pinterest to grow your brand or business and not only gain an audience but also foster authority within your niche.

Here are three ways you can start to build authority and grow your brand or business with Pinterest!

  1. Tell your story.  We all have a tale to tell which is unique to us.  Despite appearances in the political world at the moment, transparency has never been a more efficient way to engage people.  Sharing your story (struggles and all) is a fantastic way to establish credibility while also creating a personal connection with your Pinterest audience.If you’re a new brand or business, you can use Pinterest to increase your brand authority and position yourself as an authority by creating educational boards filled with information that will support your product or service as well as showcase your brand’s authority.An example of a brand that created promotional and educational content to promote their products is Hungry Girl and her board “HG Survival Guides,” which provides information on how to keep your diet in check while eating on the go.
    how to grow your brand on pinterest

    Photo: Pinterest

    TIP:  Repinning stories which are relevant to your brand will also add value to your audience as well as foster trust that will help convert well for you in the form of traffic/sales/etc.

  2. Inspire your audience.  What kinds of images do you like to share?  Captivating? Colorful?  Using great pictures and graphics that will inspire your brand’s visual story and you’ll be on your way to success!  When you use Pinterest as part of your brand’s marketing strategy, you are partnering up with the Pinterest community to make life better for your audience through Pinning the content your followers crave.

    Daily Burn
     is an excellent example of a fitness brand that creates and collaborates content to inspire their audience by creating boards for fitness apparel, nutritious recipes, and tech for people who like to keep fit and healthy.

    how to grow your brand on pinterest

    Photo: Pinterest

     

  3. Grow your inbound traffic and email list.  As I mentioned in my last post, Pinterest in not a social media app; it is a search engine.  As Pinterest is a search engine, it has been proven to drive more traffic to your website than social media apps (except Facebook.)Using great images is a big part of Pinterest success, but so is the information you share on your Pins.  The more information you share, the more useful the Pin will be to your audience and the more useful it is to your audience the more likely they are to share it with others.  Pin images don’t have to be professional to be helpful to others.Many fitness and food pins can become top performers because of the information the graphic has to offer other users.  The more Pins shares, the more likely others are to share your information and click on through to your website to learn more about your brand.For example, this Rich Pin from Divas Run For Bling, it uses simple lines and colors but offers fantastic content for anyone looking to get design a great workout in no time.  It received many repins and also appears on the first-page search for HIIT workouts.
    how to grow your brand on pinterest

    Photo: Pinterest

    By paying attention to your Pinterest Analytics metrics, you can find out what content you are sharing is performing the best.  Knowing what works will enable you to continue to share more of what your audience is looking for, display your authority, and escalate your brand’s organic growth.

how to grow your brand on pinterest

How has Pinterest helped your brand to grow?  If you’re looking for help with your Pinterest Business account, I’d love to help!  Email me for more information or visit my services page.

UNDERSTANDING YOUR PINTEREST PROFILE ANALYTICS

So, you’ve set up your Pinterest Business account and are actively pinning, creating boards, and sharing content.  It’s been a week (or three), and now, you want to know how you’re efforts are paying off, right?

Knowing and understanding your Pinterest analytics gives you valuable insight and guidance.

There are three types of Pinterest analytics, but today we will be going over Pinterest profile analytics.  

There are four sections to your Pinterest profile analytics metrics.

  • Impressions
  • Shares (Repins)
  • Clicks
  • All-Time

Impressions:  An impression is the number of times a Pin from your profile appears on Pinterest home feeds, category feeds, and searches.  Your average monthly viewers are the number of times anyone has seen your Pin from their home feed.

How does understanding your impressions analytics enable you to make improvements to your Pinterest performance?

The Pins that have the most impressions represent the things that people are regularly searching.  Knowing which pins and their categories can help you to save and share similar Pins, which will, in turn, help you to grow your reach on Pinterest and convert a larger audience.

Shares (Repins):  The number of times a person saves your Pins to their boards.

How does understanding your shares analytics enable you to make improvements to your Pinterest performance?

When you can see which Pins are being saved and shared the most, you can determine what your audience finds most interesting about your boards and content.  Knowing which Pins perform best can help you understand how to post similar relevant content from your blog or website as well as what to share with others to keep your audience coming back.

Clicks:  The number of clicks Pins on your profile receive.

How can understanding your clicks analytics help you make improvements to your Pinterest performance?

By knowing which of your Pins receive the most clicks, you can determine which content other people want to learn more.   Again, when you know which content is performing the best, you can curate similar content from others as well as cater your content to serve the demands of your audience.

All-time:  The all-time analytics page includes several aspects of your metrics including:

  • The most saved Pin on your page since the beginning of your Pinterest account.
  • Pins which performed best in search, or, Pins which rank high in searches.
  • Pins which have the most meaningful engagement; using a combination of data based on likes, comments, sends shares, etc.

How can understanding your all-time analytics help you make improvements to your Pinterest performance?

Looking at the “big picture” of which Pins have performed best from the start of your Pinterest account can help you to improve the quality of your pins including improved descriptions with high-quality keywords, the use of Rich Pins and providing strong links to the content you’re looking to share.

How to understand your Pinterest Profile Analytics

Have you checked out your Pinterest Profile Analytics information lately?  Where can you make some improvements?  What is working for your right now?

Need help managing your Pinterest Business account?  I can help!  Drop me an email, and I will let you know how I can help you improve your Pinterest analytics!

Sources used for this article.

 

 

 

 

 

A Great Tool for Finding Current Pinterest Trends

In an ever-changing world, it seems impossible to know what’s new, relevant, or on its way out.  When it comes to social media and content, it seems like trends can change within a 24-hour window.

When it comes to social media and content, it seems like trends can change within a 24-hour window.  And that’s because sometimes they do.

Brands who are taking advantage of Pinterest Business (which, if you’re not, you should start now) want to find the best and most relevant pins to add to their boards and share with their audience.   With millions of people pinning and repinning, it can seem nearly impossible to stay on trend with board topics and pins.

It’s great to know which days of the week are best for pinning specific categories, but this tool for discovering Pinterest trends can also help to shape your content schedule.  By knowing what people are searching for within your niche, you can work fast to serve their need with great content and captivatingly designed pins!

A Great Tool for Finding Current Pinterest Trends

A great tool for finding current trends on Pinterest

On the Pinterest blog, you can find loads of news and information about everybody’s favorite virtual corkboard.  Reading the Pinterest blog is an excellent way to stay in the know the things people are buzzing about the most.

Using the Explore Trending tool gives you an itemized menu of categories and links to find the current trends on Pinterest.  Whether you are looking for fashion trends or accessories for your smartphone, you will find what’s new and what’s hot by searching this great tool.

how to find Pinterest trends

Photo: Pinterest

Have you ever tried out the Explore Trending tool on Pinterest?

 

 

Do Pinterest Followers Really Matter?

Doesn’t life feel like a popularity contest somedays?  I thought I would be through with facing popularity when high school was over.

And then social media happened and it some days it feels as if we’re all regressing into that old school (no pun intended) mentality.

The struggle to stand as a blogger in a sea full of influencers and heavy hitters on Facebook Instagram, SnapChat and Twitter is real

The good news?  Not all social media apps are created equal.

The even better news?  Pinterest is NOT a social media app; it is a search engine.

The even BETTER better news?  You don’t need to have a ton of followers to grow your audience via Pinterest.

Repeat:  You do NOT need to have a ton of fans to build your audience via Pinterest.

Do Pinterest followers really matter?  Not really.

Why?

It is not Pinterest’s goal to encourage users to have lots of followers to impress others.  In fact, followers don’t matter because Pinterest uses a smart feed which determines the way that Pinterest shows and shares your Pins.

Pinterest’s smart feed works with the following sources:

  1. Repins:  And by repins, I mean by the people and the boards you follow.  So, if you are following people who are pinning categories relevant to your audience, you will see their pins first and often on your feed.   Pinterest will supply you with a constant stream of content for you to fill your boards.
  2. Pin related to your searches:  Pins related to your search items are suggested to you on a regular basis.  For instance, if you are searching for “weight loss recipes,” the next time you sign in to your Pinterest account, you will likely see Pins that relate to the search, and they will be labeled as “picked for you.”  Pinterest takes a lot of the search effort of your shoulders by keeping you immersed in fresh content tailored to what interests you the most!
  3. You see Pins that are performing well, not users who are:  The smart feed enables your Pins to be discovered by the search bar rather than just randomly appearing in your followers feeds.  Before the smart feed algorithm, Pinterest would share your Pins in your followers feeds.  However, with the smart feed, you will see Pins that are performing well by the people you follow as well as Pins relevant to those topics.  So, the goal switches from wanting the content you Pin to perform well so that it gets shared with a larger audience.  People will click and be driven to your blog or website regardless of whether they are following you or if they happen to see your top pins.

So, you do not have to have 100,000 followers to get a significant ROI from your Pinterest efforts.  If you Pin beautiful images and graphics and Pin and Repin often, you will reach drive traffic to your blog or website and grow your email list.  Pinterest is for having fun and planning out the future.  Whether it is a recipe, outfit, or exercise program, Pinterest is there to enrich the users experience personally.

It’s not how big your following is; it’s all about the quality of what you’re putting out there!

Do-Pinterest-Followers-Really-Matter

Do your metrics show that the number of followers doesn’t impact your traffic and growth via Pinterest?