how to grow your brand on pinterest

It’s tough being the new kid.  Starting from the bottom, like Drake sings.

In the vast cyber sea that we call the Internet, it can seem overwhelming to carve a niche for yourself or your brand online.

I’m not going to lie, it takes hard work, and I am still living that reality now.

Not only is it overwhelming to start a blog or business, but it can seem near impossible to not compare your day one to another person’s year four.

But I’m here to tell you not to quit before you’ve even started.   Today, I’m going to talk about how you can use Pinterest to grow your brand or business and not only gain an audience but also foster authority within your niche.

Here are three ways you can start to build authority and grow your brand or business with Pinterest!

  1. Tell your story.  We all have a tale to tell which is unique to us.  Despite appearances in the political world at the moment, transparency has never been a more efficient way to engage people.  Sharing your story (struggles and all) is a fantastic way to establish credibility while also creating a personal connection with your Pinterest audience.If you’re a new brand or business, you can use Pinterest to increase your brand authority and position yourself as an authority by creating educational boards filled with information that will support your product or service as well as showcase your brand’s authority.An example of a brand that created promotional and educational content to promote their products is Hungry Girl and her board “HG Survival Guides,” which provides information on how to keep your diet in check while eating on the go.
    how to grow your brand on pinterest

    Photo: Pinterest

    TIP:  Repinning stories which are relevant to your brand will also add value to your audience as well as foster trust that will help convert well for you in the form of traffic/sales/etc.

  2. Inspire your audience.  What kinds of images do you like to share?  Captivating? Colorful?  Using great pictures and graphics that will inspire your brand’s visual story and you’ll be on your way to success!  When you use Pinterest as part of your brand’s marketing strategy, you are partnering up with the Pinterest community to make life better for your audience through Pinning the content your followers crave.

    Daily Burn
     is an excellent example of a fitness brand that creates and collaborates content to inspire their audience by creating boards for fitness apparel, nutritious recipes, and tech for people who like to keep fit and healthy.

    how to grow your brand on pinterest

    Photo: Pinterest

     

  3. Grow your inbound traffic and email list.  As I mentioned in my last post, Pinterest in not a social media app; it is a search engine.  As Pinterest is a search engine, it has been proven to drive more traffic to your website than social media apps (except Facebook.)Using great images is a big part of Pinterest success, but so is the information you share on your Pins.  The more information you share, the more useful the Pin will be to your audience and the more useful it is to your audience the more likely they are to share it with others.  Pin images don’t have to be professional to be helpful to others.

    Many fitness and food pins can become top performers because of the information the graphic has to offer other users.  The more Pins shares, the more likely others are to share your information and click on through to your website to learn more about your brand.For example, this Rich Pin from Divas Run For Bling, it uses simple lines and colors but offers fantastic content for anyone looking to get design a great workout in no time.  It received many repins and also appears on the first-page search for HIIT workouts.

    how to grow your brand on pinterest

    Photo: Pinterest

    By paying attention to your Pinterest Analytics metrics, you can find out what content you are sharing is performing the best.  Knowing what works will enable you to continue to share more of what your audience is looking for, display your authority, and escalate your brand’s organic growth.

how to grow your brand on pinterest

How has Pinterest helped your brand to grow?  If you’re looking for help with your Pinterest Business account, I’d love to help!  Email me for more information or visit my services page.

Do-Pinterest-Followers-Really-Matter

Doesn’t life feel like a popularity contest somedays?  I thought I would be through with facing popularity when high school was over.

And then social media happened and it some days it feels as if we’re all regressing into that old school (no pun intended) mentality.

The struggle to stand as a blogger in a sea full of influencers and heavy hitters on Facebook Instagram, SnapChat and Twitter is real

The good news?  Not all social media apps are created equal.

The even better news?  Pinterest is NOT a social media app; it is a search engine.

The even BETTER better news?  You don’t need to have a ton of followers to grow your audience via Pinterest.

Repeat:  You do NOT need to have a ton of fans to build your audience via Pinterest.

Do Pinterest followers really matter?  Not really.

Why?

It is not Pinterest’s goal to encourage users to have lots of followers to impress others.  In fact, followers don’t matter because Pinterest uses a smart feed which determines the way that Pinterest shows and shares your Pins.

Pinterest’s smart feed works with the following sources:

  1. Repins:  And by repins, I mean by the people and the boards you follow.  So, if you are following people who are pinning categories relevant to your audience, you will see their pins first and often on your feed.   Pinterest will supply you with a constant stream of content for you to fill your boards.
  2. Pin related to your searches:  Pins related to your search items are suggested to you on a regular basis.  For instance, if you are searching for “weight loss recipes,” the next time you sign in to your Pinterest account, you will likely see Pins that relate to the search, and they will be labeled as “picked for you.”  Pinterest takes a lot of the search effort of your shoulders by keeping you immersed in fresh content tailored to what interests you the most!
  3. You see Pins that are performing well, not users who are:  The smart feed enables your Pins to be discovered by the search bar rather than just randomly appearing in your followers feeds.  Before the smart feed algorithm, Pinterest would share your Pins in your followers feeds.  However, with the smart feed, you will see Pins that are performing well by the people you follow as well as Pins relevant to those topics.  So, the goal switches from wanting the content you Pin to perform well so that it gets shared with a larger audience.  People will click and be driven to your blog or website regardless of whether they are following you or if they happen to see your top pins.

So, you do not have to have 100,000 followers to get a significant ROI from your Pinterest efforts.  If you Pin beautiful images and graphics and Pin and Repin often, you will reach drive traffic to your blog or website and grow your email list.  Pinterest is for having fun and planning out the future.  Whether it is a recipe, outfit, or exercise program, Pinterest is there to enrich the users experience personally.

It’s not how big your following is; it’s all about the quality of what you’re putting out there!

Do-Pinterest-Followers-Really-Matter

Do your metrics show that the number of followers doesn’t impact your traffic and growth via Pinterest?

 

 

How to understand your Pinterest Profile Analytics

So, you’ve set up your Pinterest Business account and are actively pinning, creating boards, and sharing content.  It’s been a week (or three), and now, you want to know how you’re efforts are paying off, right?

Knowing and understanding your Pinterest analytics gives you valuable insight and guidance.

There are three types of Pinterest analytics, but today we will be going over Pinterest profile analytics.  

There are four sections to your Pinterest profile analytics metrics.

  • Impressions
  • Shares (Repins)
  • Clicks
  • All-Time

Impressions:  An impression is the number of times a Pin from your profile appears on Pinterest home feeds, category feeds, and searches.  Your average monthly viewers are the number of times anyone has seen your Pin from their home feed.

How does understanding your impressions analytics enable you to make improvements to your Pinterest performance?

The Pins that have the most impressions represent the things that people are regularly searching.  Knowing which pins and their categories can help you to save and share similar Pins, which will, in turn, help you to grow your reach on Pinterest and convert a larger audience.

Shares (Repins):  The number of times a person saves your Pins to their boards.

How does understanding your shares analytics enable you to make improvements to your Pinterest performance?

When you can see which Pins are being saved and shared the most, you can determine what your audience finds most interesting about your boards and content.  Knowing which Pins perform best can help you understand how to post similar relevant content from your blog or website as well as what to share with others to keep your audience coming back.

Clicks:  The number of clicks Pins on your profile receive.

How can understanding your clicks analytics help you make improvements to your Pinterest performance?

By knowing which of your Pins receive the most clicks, you can determine which content other people want to learn more.   Again, when you know which content is performing the best, you can curate similar content from others as well as cater your content to serve the demands of your audience.

All-time:  The all-time analytics page includes several aspects of your metrics including:

  • The most saved Pin on your page since the beginning of your Pinterest account.
  • Pins which performed best in search, or, Pins which rank high in searches.
  • Pins which have the most meaningful engagement; using a combination of data based on likes, comments, sends shares, etc.

How can understanding your all-time analytics help you make improvements to your Pinterest performance?

Looking at the “big picture” of which Pins have performed best from the start of your Pinterest account can help you to improve the quality of your pins including improved descriptions with high-quality keywords, the use of Rich Pins and providing strong links to the content you’re looking to share.

How to understand your Pinterest Profile Analytics

Have you checked out your Pinterest Profile Analytics information lately?  Where can you make some improvements?  What is working for your right now?

Need help managing your Pinterest Business account?  I can help!  Drop me an email, and I will let you know how I can help you improve your Pinterest analytics!

Sources used for this article.

 

 

 

 

 

How to increase Pinterest Repins and Shares

Out of all of the social media networks, you can use to share your content, Pinterest is the one that will continue to send traffic to your blog or website months (and even years) after you post it to a board. Quite a contrast compared to the shelf life of content on alternative social media sites.

  • 75% of Facebook engagement happens within five hours of posting.
  • Tweets remain visible an average of 18 minutes after posting.
  • Posts made on LinkedIn remain visible for about 24 hours.
  • Snapchat Stories posts can remain visible up to 24 hours
  • Instagram’s algorithm is similar to Facebook’s and depending on the quality of the content, can easily be overlooked by ‘fast scrolling’ – 75% of the posts reach users within 48 hours of posting.
  • Whereas with Pinterest, pins can be repinned, shared, and optimized using keywords giving them the longest and most effective shelf life of all social media channels.

In fact, when you create boards and pin content to Pinterest, the power and reach your pins have are determined not just be when you post them, but by their quality and the content that interests people most. Remember, Pinterest is a not just a social media network; it is a search engine and has optimization capabilities through the use of keyword-rich descriptions.

Three ways you can increase Pinterest repins and shares

  1. Create evergreen content (content that will always stay relevant to your audience); you can continue to attract people searching for information within your niche.For example,  if you’re a health and fitness blogger you could create rich pins with effective workouts because exercise benefits will not change and they remain relevant to your current (or prospective) audience.  The benefits of morning workouts will continue to be the same over time and will content will also remain relevant to people looking to keep healthy and fit.How to increase Pinterest Repins and Shares
  2.  Stay up to date with current Pinterest trends.  In my last post, I talked about the explore trending tool to help find relevant pins for your niche.  Current trends are appealing to users who are already following you as well as people who are new to Pinterest.For example, look at apparel brand H&M’s Pinterest account.  Fashion must always be on trend, but one of the top boards they update is their board H&M Loves Music – which is all about finding stylish looks for the upcoming music festival season.  By engaging with a specific section of their audience, while also promoting new looks in store, they can merge content to reach even further into their audience both new and existing.
    How to increase Pinterest Repins and Shares
  3. Create Pinterest-friendly images on your website or blog.  Combining steps one and two as well as having a Pin it! plugin as well as captivating and mobile-ready images on your blog or website so that your audience can easily share links to your content.  Pinterest-friendly images typically are:
  • Use beautiful photos.  If you don’t have beautiful photos at the ready, try using a service like Pixabay.com to find professional photos you can customize by using programs like Canva and PicMonkey.
  • Be sure to add a title to your image and place it the description.
  • Also, add the title into the HTML (image title attribute) of your post photos.
  • Make your images tall and thin.  The pins that get the most love use a tall and long format, like this one:
    How to increase Pinterest Repins and Shares

Add these tips and suggestions into your Pinterest strategy and watch your repins, shares, and follows grow.  It may not happen overnight, but with consistent effort, you will see your analytics tell a new and exciting story.

How to increase Pinterest Repins and Shares

Do you use any of these methods in your current Pinterest marketing efforts?  If you’re interested in working with me to grow your Pinterest presence, contact me at pintegratedmarketing@gmail.com.

 

 

A Great Tool for Finding Current Pinterest Trends

In an ever-changing world, it seems impossible to know what’s new, relevant, or on its way out.  When it comes to social media and content, it seems like trends can change within a 24-hour window.

When it comes to social media and content, it seems like trends can change within a 24-hour window.  And that’s because sometimes they do.

Brands who are taking advantage of Pinterest Business (which, if you’re not, you should start now) want to find the best and most relevant pins to add to their boards and share with their audience.   With millions of people pinning and repinning, it can seem nearly impossible to stay on trend with board topics and pins.

It’s great to know which days of the week are best for pinning specific categories, but this tool for discovering Pinterest trends can also help to shape your content schedule.  By knowing what people are searching for within your niche, you can work fast to serve their need with great content and captivatingly designed pins!

A Great Tool for Finding Current Pinterest Trends

A great tool for finding current trends on Pinterest

On the Pinterest blog, you can find loads of news and information about everybody’s favorite virtual corkboard.  Reading the Pinterest blog is an excellent way to stay in the know the things people are buzzing about the most.

Using the Explore Trending tool gives you an itemized menu of categories and links to find the current trends on Pinterest.  Whether you are looking for fashion trends or accessories for your smartphone, you will find what’s new and what’s hot by searching this great tool.

how to find Pinterest trends

Photo: Pinterest

Have you ever tried out the Explore Trending tool on Pinterest?